Ready to Air is an award-winning full service video production shop developing long and short-format video, documentaries and branded content for TV, agencies and Fortune 500 companies.
Before 8K and even HD we were covering breaking news, producing profiles of world leaders and celebrities. Today our flexible model relies on our team of industry-veteran freelancers to take on a wide range of projects, simple and complex, in every corner of the globe.
While technology keeps getting better and faster, allowing to capture unique perspectives with more pixels than ever, it can also be distracting. In the end your story is what matters, and telling stories is our DNA. Our mission is to add cinematic poetry to your voice to spark interest and a sense of desire.
GC is an award-winning director and video producer with almost 20 years of experience. He is also a lead video editor with 10+ years of experience. Throughout his career GC has created video departments from scratch, led video production crews in excess of 30 people from pre-pro to post and directly interfaced with senior executive clients, delivering multi-million dollar projects on time and on budget.
He developed long and short-format video, documentaries and branded content for TV, agencies and Fortune 500 companies including Nike, Red Bull, Ford, Tommy Hilfiger, Estée Lauder, Publicis, ESPN and MSNBC. GC directed, edited, shot, produced, written and hosted video content, news and TV shows.
GC has a passion for video editing and a solid understanding of the latest cameras, production and post-production workflow and techniques, including asset management solutions. He is passionate about hiring and managing crews and mentoring young producers to help them transition from raw talent into creative professionals. His background in journalism and being fluent in four languages has been helpful to create, pitch and develop a diverse array of compelling stories. Born in Rome, Italy he DJ’ed and produced music in the early 90s while graduating from college in Mass Media and Communication. He moved to New York in 1998.