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Ready to Air
KOMAR: You only have one reputation
Since 1908 Komar is an industry leader in the apparel business. With a strong commitment in sustainability including LEED-certified facilities and a tangible reduction in greenhouse gas emissions, Komar operates almost 200 facilities in 12 countries. Ready to Air produced, directed and post-produced a series of short films to promote the launch of Komar's new website and online marketing.
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BVLGARI @ Harvard
Part of the luxury powerhouse LVMH, Bvlgari is a storied Italian fashion house renowned for its craftsmanship in jewelry, watches, fragrances, accessories and more recently hotels and resorts. Ready to Air produced a series of social media videos covering lectures and initiatives at Harvard University where Bvlgari and international NGO 'Save the Children' partnered to educate business students on how to develop sustainable projects to help improve the lives of children around the world.
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STAR Sri Lanka
Since the 1970s Star is known for producing high-quality garments for the world's leading fashion brands. Ready to Air produced, directed and post-produced this and other corporate videos on location in Sri Lanka for the client's rebrand.
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IN DEVELOPMENT - TV
AMATEURS: anyone can be a racing driver
This film is a spec sizzle for a TV series on the exciting world of amateur car racing. Directed, produced and post-produced by Ready to Air. Amateurs: anyone can be a racing driver. Amateur follows the tribe of non-professional racing. From January through October, hundreds of average Joes battle it out on some of the best racetracks in North America. From “petrol head moms”, to teenagers dreaming of becoming the next Mario Andretti, to the 70-year old retiree: what binds amateur racers is their deep love of the sport. They battle on the track and they party after the race: this is a tribe. These racing series are spectacular and competitive, and their protagonists are approachable and human. This immersive and cinematic series will allow viewers to experience the thrill of car racing through the eyes of the guy and the girl next door. Anyone can be a racing driver. But only one can win.
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STARR MEDIA - Digital
#WHATSYOURDRIVE
This commercial highlights Mexican actor and singer Diego Boneta for fashion brand Tommy Hilfiger. Edited by Ready to Air for Starr Media.
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MSNBC - TV
MSNBC: Florence Brutal Soccer
Not many know that soccer traces back its origins to a brutal 2000 year-old Italian tradition: Calcio Storico Fiorentino. This mini-doc was filmed in the city of Florence where this sport is still played today. This doc was aired on MSNBC during Ronan Farrow Daily, and also viewed by more than 10 million people on social media. Ready to Air pitched and produced the story for MSNBC.
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FORD MOTOR COMPANY - Digital
Ford Showcase App
Through the testimonies of real Ford dealers, this commercial highlights the features of the new official app that Ford created to facilitate the job of its dealerships around the world. Filmed on location in Ohio for digital agency Razorfish.
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YALE SCHOOL OF MEDICINE - Digital
Yale and the Pandemic
During the pandemic Yale School of Medicine was leading research and clinical testing to help develop a vaccine in record time. This video was created to thank Yale doctors, researchers, and staff. Concept, direction, production, and Post by Gianclaudio Angelini, Ready to Air.
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VERSIVE - Digital
CAPSTONE Culture
Since 2004 Capstone has expanded their services around their unique capability of embracing volatility to find opportunity. Direction, Production and Post-production by Ready to Air.
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RED BULL - TV
RED BULL: Shrovetide Royal Football
This 1-hr episode highlights one of the most spectacular and odd sport events in the world. Royal Shrovetide Football dates back almost one thousand years and it is still played today in the town of Ashborne, England. Ready to Air conceived and pitched a mini-series of six episodes, and produced this episode one for Red Bull Media House.
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YALE MEDICINE - Digital
The most important doctor you will never meet
The victim of a false medical diagnosis tells her touching story, and how Yale saved her life. Directed, filmed and edited by Ready to Air for Yale Medicine.
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YALE SCHOOL OF MEDICINE – Digital
Becoming a Yale Young Ambassador
Advancing healthcare takes a village and cannot be achieved without the participation of the Community. This is why Yale Center for Clinical Investigation is training young students so they can help research become more in tune with the needs of the minority population. Direction, Production and Post by Ready to Air.
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SURVIVORNET - Digital
Immunotherapy's poster child
A mini-doc on the first person to be declared free of metastatic breast cancer after a course of immunotherapy. Edited by Ready to Air for Survivornet.
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YALE MEDICINE - Digital
Yale Medicine sizzle
This sizzle was created for the homepage of the new Yale Medicine website. It was pitched and produced on location by Ready to Air and won our client Adoptive a multi-year contract with the prestigious Connecticut-based medical institution.
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PERMASTEEL – Digital
Permasteel Grills
BBQs are always a lot of fun and bring people together. This commercial filmed entirely in one day showcases BBQ grills and coolers of a popular manufacturer based in Los Angeles. Direction, Production and Post by Ready to Air.
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MASON23 - Digital
New England Real Estate
This video highlights the brand values of a commercial real estate firm seeking to promote their services after Covid-19. This project was commissioned by agency Mason23. Direction, Production and Post-production by Ready to Air.
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LUCKY EXPLORER - Commercial
Killer Bikes
This commercial was created in 48-hours to be aired at the Miami Tennis Open tournament to highlight high-performance carbon fiber bicycles Lucky Explorer. Filmed on location in Miami, Florida.
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STARR MEDIA - TV
MEB: The Home Stretch
Five-part documentary series that follows long-distance running legend Meb Keflezighi as he approaches his final professional race: the 2017 New York City Marathon. Ready to Air led video editing for the series.
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MSNBC - TV
Dark Internet in Cuba
In Cuba you can get a free heart transplant but you can’t go online to save your life. This mini-doc highlights the dark internet and other illegal websites in Cuba. Directed, filmed on location and edited by Ready to Air for MSNBC.
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RED BULL - Digital
Jovanotti MegaMix
Italian pop music star Lorenzo Jovanotti meets the winner of a Red Bull music contest. Together they mix a special version of one of Jovanotti’s songs. Filmed in New York at Red Bull studios. In Italian.
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SURVIVORNET - Digital
Shit Happens
This short interview was filmed and edited by Ready to Air on location in Texas. It highlights the unique perspective of doctor, survivor and activist Kelly Shanaghan fighting breast cancer.
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