IN DEVELOPMENT - TV
AMATEURS: anyone can be a racing driver
This film is a spec sizzle for a TV series on the exciting world of amateur car racing. Directed, produced and post-produced by Ready to Air. Amateurs: anyone can be a racing driver. Amateur follows the tribe of non-professional racing. From January through October, hundreds of average Joes battle it out on some of the best racetracks in North America. From “petrol head moms”, to teenagers dreaming of becoming the next Mario Andretti, to the 70-year old retiree: what binds amateur racers is their deep love of the sport. They battle on the track and they party after the race: this is a tribe. These racing series are spectacular and competitive, and their protagonists are approachable and human. This immersive and cinematic series will allow viewers to experience the thrill of car racing through the eyes of the guy and the girl next door. Anyone can be a racing driver. But only one can win.
MSNBC - TV
MSNBC: Florence Brutal Soccer
Not many know that soccer traces back its origins to a brutal 2000 year-old Italian tradition: Calcio Storico Fiorentino. This mini-doc was filmed in the city of Florence where this sport is still played today. This doc was aired on MSNBC during Ronan Farrow Daily, and also viewed by more than 10 million people on social media. Ready to Air pitched and produced the story for MSNBC.
RED BULL - TV
RED BULL: Shrovetide Royal Football
This 1-hr episode highlights one of the most spectacular and odd sport events in the world. Royal Shrovetide Football dates back almost one thousand years and it is still played today in the town of Ashborne, England. Ready to Air conceived and pitched a mini-series of six episodes, and produced this episode one for Red Bull Media House.
YALE MEDICINE: Digital
This video was created for the homepage of the YCCI website, the clinical research arm of Yale Medicine. It served as an application for a grant to fund YCCI’s groundbreaking work in the field of medicine and scientific research. It was produced on location in Connecticut over New Year’s Eve and turned around in record time for the application’s deadline. Produced, directed and edited by Ready to Air.
PBS - TV
Italy bite by bite
Italian cuisine is the most popular in the world, but is there such a thing as one Italian cuisine? Uncovering regional Italian recipes is the mantra of this episodic TV show. Hosted by an American celebrity chef, the show digs deep into the pans and plates of regional food artisans around Italy. With award-winning cinematography and music score by top Italian artists, two 30-minute episodes were filmed and green lit by PBS. Concepted, produced, directed and edited by Ready to Air.
STARR MEDIA - TV
The Big East at the Madison Square Garden
One of the most anticipated sporting events of the year, the Big East Conference basketball finals at the Madison Square Garden brings a sold out crowd to the world’s greatest arena. Ready to Air lead post-production to deliver this 10-minute promotional video for overnight turnaround to client Starr Media.